Bio and how they support artists
ℹ️ This account offers you more than just feedback—it gets you a coaching session! 🔥
👉 After your campaign, you’ll receive a private message with the schedule of available slots, so you can book the session that works best for you.
We’re thrilled to offer you an exclusive, one-hour personalized 1:1 coaching session to elevate your music project 🚀 During this 1 hr session, our expert team will provide tailored guidance to help you make pivotal strides in your career.
Meet Your Coaches ⬇️
Leading the way is Eric McLellan, our head coach with over 11 years of experience as VP of A&R at Warner Music. Eric is a seasoned marketing and A&R executive with 15 years at major labels. His career began at Sony Music, before spending over a decade at Warner Music Group's Sire Records, where he worked alongside industry legend Seymour Stein (Madonna, Talking Heads, The Pretenders). As a global A&R executive, Eric has discovered, developed, and nurtured a wide range of artists across various genres.
Adam Mur, who started his career at a young age in the musical Le Roi Soleil, brings a unique Franco-American perspective to the table. A graduate in Popular Music from Goldsmiths, University of London, Adam returned to France to produce and mentor artists. With an extensive understanding of the international music business, Adam works closely with emerging talents at Groover Club, helping them refine their music, build a distinctive artistic identity, and create impactful content strategies.
This is your chance to gain invaluable insights and actionable advice to take your project to the next level! 🔑✨
Expert Coaching
Get online coaching sessions with top-tier music business experts by your side. You'll gain the insights and strategies needed to turn your passion into a thriving career while elevating your skills.
Refine Your Artist Identity
Learn to express your unique voice and create a resonant artist identity that will help you stand out.
Release plan & Playlist Strategy
Receive professional insights on how to orchestrate your next release to get the most attention.
Master Your Socials
Take control of your social media platforms and learn to communicate your brand's story effectively.
Promotion Techniques
Learn the art of pitching and promoting your project to media, radio, and web radios.
Manage Your Marketing Campaigns
Optimize your advertising campaigns for your music with hands-on guidance and industry tools.
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